Apr 11, 2022
In Welcome to the Forum
2020 has undoubtedly been the year of ecommerce , but what will 2021 bring us? Online shopping was already very present before the COVID-19 pandemic, but now the habits of online consumers are more entrenched than ever. Taking into account the new reality of ecommerce in 2021 is essential to plan our strategies. For this reason, we are going to see the main results of the 2020 eCommerce Study , carried out by Elogia in collaboration with IAB Spain. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. Present and future of individual email list ecommerce in figures for 2021 How is the ecommerce market in Spain? 72% of Spanish Internet users between the ages of 16 and 70 already use the Internet as a shopping channel, which represents 22.5 million online shoppers . During 2020, both the percentage of Internet users and ecommerce users have grown. The greatest penetration occurs among people between 35 and 44 years old (77%). As for shopping habits in ecommerce, these are the main findings of the study: On average, users shop online 3.5 times a month (in 2019 there were 3) and spend 68 euros on each purchase, 4 euros more than in 2019. The main factors influencing online shopping are convenience, site offerings, and price. 59% of ecommerce users wait for special moments , such as Black Friday or sales, to make their purchases. Trust is an attribute that continues to gain weight when deciding to buy online, since it is important for 73% of users. This trust is based primarily on previous experiences with the site and secure payment methods. In terms of devices, the mobile (used by 55% of users) is gaining weight compared to the computer (83%). Non-mobile users have a more senior profile and their main reason is lack of comfort and screen size.