This involves a staffing configuration of your product: is it a special project to support corresponding product managers, testers, and technical personnel? Or is it temporarily transferred from other project teams to be responsible.
So, how to study the iteration of similar competing products?
A more intuitive method is to go to the official website to check the update log. Now many products have such update logs; at the same time, study the functional responsibility of the product. If there are many functions, it basically requires a special person to deal with it.
4. The frequency of new competing products + the competition of sem bidding
Why are these two written together?
Because many times, when new competing products come out, they will be launched through sem. One of the advantages of this is that the early exposure is high. At the same time, compare the bids to decide whether to use paid advertising.
So why study the frequency of new competing products?
Because of this thing, to a large extent, it can be used as a supplementary indicator to reflect the current market for this type of product? Is there any potential for continued investment? The higher the evaluation rate of new products, the lower the saturation of the industry, and the more valuable it is to buy.
So how do you know if he updates frequently?
The easiest way is to search directly through Baidu. Check whether the paid advertisements are all new and less well-known products. If it is, it can basically show that there are many emerging products in this industry, and it is worth investing a certain amount of manpower and material resources.
At the same time, you can check whether the company's financial and material resources can support it in this industry. Judging from the performance of the accelerator industry in Baidu, in addition to Tencent's large manufacturers. There are also emerging products such as Thor and Axe, indicating that the market has not yet reached a certain degree of saturation.
More major brands such as Dolphin and NetEase UU have not been involved in paid advertising, and new products can still gain a certain amount of exposure through this part.
2. Product launch life cycle
In this part, there are too many similar types on the Internet, so we will not do detailed splits here. If you are interested, you can also read the previous article "Talking about Product Workflow Splitting".
Compared with the past, there are several things that need to be added. By the way, this is also the basic skill of product work.
When choosing competing products, try not to step too far;
The first version of the function basically only requires the core, that is, the core function can be perfected, and it can be opened to the outside world for trial and error. Because what users give you feedback is much more direct than working behind closed doors;
It's cool for a while, and it's even country email list more cool to cut demand, and it's always more fun to cut and cut! Of course, this is for development.
As a product it is easy to encounter a situation:
Your requirements are not written completely, and then the development hits you: You didn't write this, and it doesn't matter to me that what you are doing now is not like this. It is very troublesome for me to change my logic, so I need to cut the requirements.
You didn't understand the logic of your requirements, and the development attacked you: You didn't understand this, it's a waste of time to do it now, and this requirement will be cut first.
In this way, your demand will be cut all the time. So, how to avoid being cut demand? Or how to write requirements clearly? Here is a organized template, each interface compares this, treat this as a function, and basically the development will not cut your needs.
1. Default display
How much data is displayed by default?
What is the source of data display for each element?
How much new data is loaded each time?
What is the prompt in each load?
How much data can be loaded at most?
What's the tip for no more data?
What about the sorting function rules?
Which filter sort is displayed by default?
2. Element Definition
Interval rule description: (how to display 0-99, how to display 100-999, how to display 1000-9999, and so on);
Function definition: (example: what is an active user, what is a silent user);
Delete function: personal records, delete local or server, log in again, log in with another mobile phone, whether the information is displayed again;
Data storage: save the data locally or on the server, clear the cache, and whether the data is inherited after changing the phone (the game's tourist mode).