Executives who say writing is an easy task are full of themselves. Some writers may create drafts faster than others, but when this happens, the write quality is almost always poor. And as quality deteriorates, so does messaging. What's the point of creating content, especially if people can't get involved at the emotional level? And more importantly, what does sloppy writing say about the company, or what is the thinking process of its "quick writing" leader? It is difficult to clearly understand the idea in writing. When leaders struggle with written words, it's up to the marketing or sales department to translate the company's message in general. Also, the message must be sent directly from the members of the upper tier.
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