This includes showing the product(s) in its proper use through a skincare or makeup routine, or even a tutorial on how to create or do something unique with your product. Since Instagram is centered around beautiful and aesthetically pleasing content, beauty companies tend to have a large community on this platform. Now just make sure your content is also entertaining. Incentivize your one-time customers to become repeat customers. There are many different forms to incentivize customers, but two common tactics include: offering a discount or a Real Estate Photo Editingsample to customers who sign up for your newsletter, where you can further strengthen your relationship with consumers. Email marketing is crucial for this, and some of Bold x Collective’s favorite tools are Klaviyo and Privy. In addition to email marketing, creating a points system that rewards customers for their purchases with a free product after reaching a certain number of points is also a fantastic incentive 2.
Create a Flowing Omnichannel Experience Successful beauty brands are active on numerous distribution channels, including but not limited to: E-commerce site Blogging Email newsletters Social media platforms, such as TikTok, Instagram, Facebook, YouTube, Pinterest Paid promotions & advertisements Without utilizing different forms of digital marketing and cross-promoting, it can be difficult to grow brand awareness and drive traffic; as the saying goes, don’t put all your eggs in one basket. Be active on numerous platforms and integrate all your marketing channels to make it an effortless experience for consumers. Every company site should include the option to sign-up for the company newsletter and your newsletters should include buttons to direct subscribers to your other channels. Your company website should also include your blogs in your header and be able to direct site traffic to all your brands’ social media platforms. Likewise, every social media platform your brand has should direct traffic back to your website by including the link in every bio. Essentially, every channel should be connected and able to direct customers to your other channels with ease. 3.
User-Generated Content and Reviews Regardless of the size and popularity of your brand, word-of-mouth marketing will always remain one of the most important methods to increase brand awareness and lead to sales. Luckily, it’s also free. Any videos, pictures, reviews, etc. about your products that are created by customers can be reshared on your own social platforms and showcased on your website. Content that is 100% authentic rather than content made by your brand is an impactful method for building trust among customers because they know user-generated content is genuine, not a sales tactic. 4. Collaborate with Beauty Influencers Influencer marketing is growing by the month and its success can largely be attributed to the beauty and cosmetics industry. Beauty influencers have a huge impact on what is trendy, and the purchase decisions consumers make, and one of the best marketing strategies for beauty brands is having the right influencers represent them to speak directly to their customers.