This means that you should have all the content you want to rank for available in the version of your site that is visible on mobile sites. If you have a mobile m. site, make sure it is verified in Google Search Console. If you have a responsive site, no changes are needed. If you only have AMP content, you will be evaluated on your desktop content, but with a mobile-friendly enhancement. Unlike the desktop, hidden content in accordions or tabs will not be devalued. If your site removes the mobile pages schema,
you need to add it back to get search snippets. Breaking Google's Black Box: Navigating Google's Algorithms in a Post-Update World By Kristine Schachinger of Search Marketing Expo - SMX How to Track Unconfirmed Algorithm Updates Presenter: Glenn Gabe, President of G-Squared Interactive @glenngabe Glenn Gabe SMX West 2017 Google's one constant jewelry retouching service is that change is constant. Google comes up with between 500 and 1,000 changes each year. Some are adults, most are minors. We should also be aware that Google will sometimes roll out multiple updates at the same time.
Most algorithm updates go unannounced, and these days that includes even the big ones. We were lucky to have at least Phantom (a name created by Gabe, but embraced by the SEO industry) confirmed in May 2015. A few updates are pre-announced, especially ones that Google wants to use to change webmaster behavior, such as mobile-friendly updates and mobile interstitials. But most are neither announced nor confirmed. So how can we track updates? We need to put together a mix of human and technology “barometers” to identify major updates.