The shopper may even decide not to buy it in the store because she doesn't want to carry it around while she meets a friend for dinner. She is therefore waiting to go home and order online to have it delivered to her home. But local businesses often struggle enough to manage separate, siled channels. Can small businesses integrate their channels cost-effectively to create a seamless experience for customers? Fortunately, the answer is “yes”. Here are some tips to help you adopt some changes to make your channels work better. 1.
Use technology to merge online and offline experiences The idea of integrating all of your parts into one well-oiled machine might seem like a task that only large national companies can handle, but technology is making it scalable for small businesses as well. Small fax number list business solutions are being developed that are tailored to small business budgets and business models and that merge online inventory solutions with e-commerce and web-based models. An example is Camilyo's platform which integrates social media management, online booking, e-commerce and web content across devices,
all in one dashboard. Another platform is Lightspeed. The video below details how Lightspeed helped retail store, Dash, coordinate the entire customer experience, from search to payment, through an online platform. The same interface is used to track inventory, display it online, sell in physical stores, collect customer information, post social media updates,