We’re excited to hear about a beloved series from when we were younger getting a reboot, or when a brand re-releases their first-ever product. It awakens this childlike wonder and glee within us that we’ll do anything to support the brand. In a time when the world has been shut down, turning back to the media we held dear as a kid has been one of the things that have gotten us through it.
Pokémon cards and Animal Crossing saw a resurgence as everyone needed that bit of happiness those same things used to give us. So, how can you bulk sms service
harness the power of nostalgia in your marketing strategies? bugherd-campaign-dan-2022 Nostalgia marketing is the process of tapping into familiar concepts from the past to develop a deeper sense of trust with your audience. It’s a way to promote your brand’s new ideas and a method of injecting life into your marketing campaigns.
Through this, you’re associating your brand with a concept your audience already knows and loves. People are twenty-two times more likely to remember a story over a fact. So, telling a story through a nostalgic lens can mean big things for your brand marketing efforts. You can utilize those tethers we all have to our past and bring your target audience into the present by explaining your brand’s value in a memorable way that captures hearts and attention. To start with, you’ve got to do your research. The last thing you want to be doing is delivering a campaign that has no relevance to your target consumer.