Do you know? May 18th is International Museum bulk sms service Day. "International Museum Day" was initiated by the International Council of Museums (ICOM), which aims to promote the healthy development of the global museum industry and attract the public's understanding, participation and attention to the museum industry." The reason why I talked about this festival is that the combination of museum + Douyin has attracted widespread attention more than once. Do you bulk sms service still remember the "First Cultural Relics Drama Conference" on 518 International Museum Day in 2018? Douyin joined seven major museums (National Museum of China, Hunan Provincial Museum, Nanjing Museum, Shanxi Museum, Shaanxi History Museum, Guangdong Provincial Museum and Zhejiang Museum) to launch a topic activity ah ~ marvelous museum , and the simultaneous launch of the event preheated H5 "
The First Cultural Relics Drama Conference", this bulk sms service museum H5 was launched on the evening of May 17, and it was widely circulated in the circle of friends. After that, it was blocked twice by WeChat and became a hot topic in the media. What are the popular museum accounts on Douyin? The "2019 Douyin Data Report" released by Douyin counts the top 10 most liked museums in 2019. Although the 600-year-old Forbidden City is the most bulk sms service popular, according to the number of fans, the National Museum of China currently has the most fans. . NO.1 Why is it difficult to gain followers when it is a museum account on Douyin? Although the accounts of museums in various regions on Douyin have frequent explosions, there are very few accounts that have truly achieved millions of fans.
There are three main reasons: 1. The geographical bulk sms service attribute of the museum account is obvious, and the audience is small In the museum circle, the Forbidden City is an existence that breaks the dimensional wall. It breaks through the restrictions of regional culture. As an imperial city with a long history of 600 years, the Forbidden City has accumulated many historical stories and interesting mysteries. The exhibition place of cultural relics is also the bulk sms service gathering place of Chinese civilization. Compared with the Forbidden City, museum accounts in other regions are more used to promote local cultural relics and history. Except for the high probability that local people will pay attention, it is difficult for users in other regions to establish a sense of cultural belonging and identity.