With click tracking, marketers have a better understanding of customers’ needs and can make informed design decisions. By regularly measuring click tracking data, you can discover patterns that will help you keep your page optimizations. Use a conversion intelligence tool like Smart Builder to start tracking what visitors actually do on your website and to make that data work for you. How to Supercharge Your Marketing Campaigns With Facebook Link Ads By Josh Gallant on February 25th, 2022 in Social Media | Be the first to comment Facebook has more than 2.9 billion users worldwide, giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats.
So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly, which make them an excellent choice for folks new to the world of Facebook ads. Let’s discuss the basics of Facebook link ads, how to make them get results, and take a quick look at other ad types offered on Facebook. What Are Facebook Link Ads? Facebook link ads are still single-image ads that link to a website, landing page, or article. In 2020, links were the most popular type of branded post on Facebook, making link-centered content a viable ad strategy. Link ads are simple, but that’s precisely buy email list why they can help you share your message. Link ads include these elements:
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Headline (up to 25 characters) Text (up to 125 characters) Link description (up to 30 characters) Image or video (recommended aspect ratio of 1200 x 628 px) Technically, Facebook allows higher character counts for its headline, text, and link descriptions, but anything more than the listed limits could be cut off. So it’s best to stick to Facebook’s recommended character limits where you can. Where Are Facebook Link Ads Shown? Link ads appear in three prominent places on Facebook: the News Feed, the News Feed’s right column, and the Video Feed. On Instagram, you’ll see them in the Feed and Stories.