At the start of SEO promotion, client and performer should be on the same page. They must accurately understand themselves, the goals and objectives of the promotion. For this, a quality SEO brief is essential.What is a briefA brief is a text document in which the client fully records his vision of the project and its basic parameters. In fact, it is a tool that allows the SEO specialist and the client to find a common language.With a well-formed brief, the speed and quality of advancement increases exponentially. This helps to understand exactly what the client needs and helps to develop a clear action plan.
At the beginning of the dialogue, constantly ask the client why he needs the promotion, what he wants to achieve, etc. An explanation of the motivation will show you how interested the client is in working, whether he will change his mind halfway, whether he will help you or, on the contrary, slow down the process.The client may not need to promote his Cyprus Mobile Number List own website, and he will only start because the daughter of the grandmother's third niece said, "SEO is cool, now everything the world does”. In such situations, it is better to abandon the project immediately, since at any time it can "stop". If you are really interested in what you do, you will certainly not like to work "at the table".
To understand the customer, you need to brief the website promotion. This is a large and detailed document in which he prescribes what can and cannot be done on the site, how he sees the project. A good brief also explains in detail the client's motivation.Brief for SEO promotion exampleWhat are the memories1In electronic or paper form. You create a large detailed questionnaire in which you specify everything that interests you according to the project. Start with questions about how old the site is, when it was registered, and end with questions about anything you find useful.To create a survey, Google Forms, Spreadsheets, Docs, or any other service, in which you can prescribe all the questions in advance, are perfect.2In the form of an interview. You conduct an interview, ask questions from your brief and form a document based on the information acquired.If you have the opportunity to personally communicate with the customer and ask questions, do so. Many people find it difficult to express their thoughts and desires in writing, but in a personal conversation they are liberated. Arrange a meeting with the client and, if you cannot meet, establish communication via Skype, Hangouts or another similar resource.
Important point: during the interview, write down all the client's answers. After the end of the dialogue and proofreading, send a summary of the brief for approval. This way you will avoid misunderstandings and other controversial topics.How to Create an SEO BriefConsider all questions. Note typical and atypical issues that arise in your practice. Minimize simple questions that can be answered with a monosyllabic answer: "Yes" or "No". Just give the customer the opportunity to write detailed responses.Not all of your clients are familiar with SEO optimization and especially professional slang. Simplify and explain complex issues and terms. Make the brief more detailed, but easy to understand.Ask the client what goal he wants to achieve, what the ideal result looks like in his vision, what positions he claims in the search results, what conversion does he expect. It is quite normal for the customer to refer to one of the competitors as an example. The main purpose of these questions is to set guidelines for advancement.