At the start of SEO promotion, client and performer should be on the same page. They must accurately understand themselves, the goals and objectives of the promotion. For this, a quality SEO brief is essential.What is a briefA brief is a text document in which the client fully records his vision of the project and its basic parameters. In fact, it is a tool that allows the SEO specialist and the client to find a common language.With a well-formed brief, the speed and quality of advancement increases exponentially. This helps to understand exactly what the client needs and helps to develop a clear action plan.
At the beginning of the dialogue, constantly ask the client why he needs the promotion, what he wants to achieve, etc. An explanation of the motivation will show you how interested the client is in working, whether he will change his mind halfway, whether he will help you or, o