We are all familiar with the old-fashioned story of marketing and sales teams once running in full silos. In fact, many organizations still work this way. but why? After all, there isn't much difference between marketing and sales. We share the same key goal-to drive business growth. Therefore, supporting sales is the greatest profit of marketing, and supporting marketing is the greatest profit of sales. SEO and Sales Team: A Better Way to Collaborate There are many ways that marketing and sales can work together to help both teams do a better job and increase business revenue, but this post will focus on one particular marketing strategy, SEO.
Let's dive into some of the ways SEO professionals can work with your sales team to drive business growth. Whether you're an SEO working ghost mannequin effect in-house or at an agency, these easy methods can help you improve your strategy. 1. Reach the right audience Reach the right audience A good SEO strategy should not only increase your website's traffic, but also put your website in front of the right people. advertisement Continue reading below This is where SEO professionals and sales teams need to work closely together to drive business growth. Yes, keyword research is essential to building a solid foundation for your SEO strategy. You can spend hours researching keywords. You can reveal all the terms in your search volume, do competitive research, or explore Search Console reports to lengthen tail queries. But hearing directly from your sales team takes your SEO strategy to the next level. Get feedback from your sales team to prioritize your keywords and uncover potential gaps in your roadmap.
And do this regularly! Remember that sales reps talk to prospects and customers every day. They know the unique language used, the information they are looking for, and the biggest challenges they are facing. Focusing on the long-tailed keywords that come from these types of discussions will help move the needle of your SEO strategy. Generally, the longer the tail keyword, the lower the monthly search volume, but it is much more likely that these users will actually achieve conversions. advertisement Continue reading below For example, a person searching for "black leather crossbody bag" is much more likely to get a conversion than a person searching for "wallet". What's my advice? Choose quality over quantity to drive real business impact. 2. Understand and improve the process